Social Media users talk about everything. Everyday. Non-stop! The result is a literal Chaos of unstructured data that flow freely on the Internet but know no law or rule that would facilitate the use of all these data for drawing conclusions regarding the topics discussed online.
This Chaos can be structured by Leximancer’s Text Analytics technology, the innovative scientific tool based on Natural Language Processing (NLP), represented in Greece by BaaS.
Through the Text Analytics technology you can achieve:
• Clear and fast identification of online data concerning your brand
• Identification of the trends that are related with your brand’s scope of activities (Brand Category)
• Extraction of conclusions regarding your brand’s Image on the Internet.