Social media monitoring makes it possible to identify audiences who are specifically interested in your products/services. By extracting social insights, you can participate in their discussions and build awareness for your products, while learning more about the strengths and limitations of your offerings.
Social media monitoring and intelligence is also instrumental for evaluating the effectiveness of your marketing campaigns. By analyzing conversation volumes and sentiment for marketing campaigns, marketers can identify campaign elements that did or did not resonate with their audiences. In addition, social intelligence can help marketers create or refine content, placing it around the social web, monitoring the related conversations, and engaging can greatly contribute to increasing word of mouth which in turn will reduce cold calling, lower acquisition costs, and shorten the length of the sales cycle. Participation in social networks will foster more effective cross selling & up selling efforts.