Marketing Measurement

Consumers, more so now than ever before, have a full arsenal for blocking traditional marketing messages and are choosing not only how they receive their information, but what and who they trust in. Consumers can directly influence whether a brand is successful or not and the implication of this requires marketers to shift their focus to listening to consumers if they want their brand to be successful in this era of social change.

Because of this, businesses need to step back and consider how their audiences are interacting in the digital sphere. This approach will provide the guidelines for effective social media engagements and a corporate marketing strategy.

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