Clipping Services on Social Media
Intelligence is key to building and strengthening a company’s online strategy. Our goal is to work in harmony with clients to develop optimum policy approaches that will empower them with the key information they need to realize their company’s goals and recognize crucial opportunities. The complete Clipping through Alterian SM2 service involves significantly more than just collecting press clippings. You’ll find our personality driven service refreshing.We have broken down our process into six steps that maximize the value of the services delivered to our clients:
- Assignment of an Account Manager As the experts in Internet monitoring, our goal is to work with our clients to develop results that best fit their requirements. Each new client is assigned a dedicated account manager who works closely with them to understand their goals, potential issues and the best possible online strategy. This account manager will serve as a single point of contact for the client throughout the life of the project. We have found that this first step best ensures that individual clients are given the attention that is unique to our superlative process.
- Definition of Project and Creation of Strategic Plan The Internet is a constantly evolving and growing body of information, and this can oftentimes be overwhelming if your goal is to isolate the specific content that meets your particular goals. Your personal account manager will start the process by discussing your project with you. Your expectations, goals, reporting requirements, the type of information needed, the time span of the project, and any required resources will all be reviewed. Once a client’s goals are fully understood, a strategic plan is then developed and presented. This plan will outline, in detail, current needs, goals, and suggested tactics. Additionally, we will always work with clients to modify the plan as necessary throughout the life of the project.
- Development of Data Streams and Content Filters At BaaS, we have designed the most advanced search profile criteria. Information streams into our sophisticated artificial intelligence driven filter from several different data streams. Taking into account the client’s requirements defined in the strategic plan, we will suggest appropriate combinations of data streams and filters on those streams, and each project for a client may have several unique filters for each of our data streams. The actual structure of a filter can be quite sophisticated. We use a “complete Boolean logic” system, which enables us to define filters using any combination of “AND”, “OR”, or “NOT”. Any information (articles, news wires, messages, etc.) that matches a clients specific filter is immediately stored in an individual database allocated for that particular project and is available for viewing instantly.
- Advanced Reporting and Knowledge Management With Alterian SM2 we provide a very sophisticated reporting and management toolset that is available to clients anywhere in the world, 24 hours a day. Our system contains numerous summaries, graphs, easy access to abstracts, links to original content, analysis tools, a rating system, a folder and organization system, and many other useful features. No special software is required, only an Internet connection and a standard browser.
- Professional Analysis While the majority of our clients are more than happy with our advanced reporting system, some request a more detailed analysis. Our team contains designated researches who are experts in analyzing data and providing valuable insight. We can provide many different levels of custom analysis, everything from a simple one-page summary to an entire industry review. There is generally an additional charge for this advanced analysis, however clients will find that the value received more than justifies the cost.