Definition of retargeting:
Retargeting is a technique for keeping track of people who visit your site and displaying your ads to them as they visit other sites online e.g. Facebook or GDN.
Facebook introduced the retargeting of ads to their network in October 2012. Recently they introduced retargeting in the News feed as well. This new development can help brands achieve 20-40x higher CTR.
How does it work?
This list allows any retargeting vendor to display your retargeting ads to potential customers as they visit other sites like Facebook.
How do you start retargeting?
Its easy. You will have to define the budget you would like to spend every day for any period without commitments and contact us at ads@BaaS.gr.
We create your ads, they get approved by several channels and they start to appear on Facebook. At regular intervals you receive full statistics for any possible metric for your ads.
What does Facebook Exchange enable brands and agencies to do?
Facebook Exchange allows marketers to use their own real-time consumer insight data to reach an audience on Facebook. Facebook represents a large portion of display ad inventory on the web—more than 25% according to a recent ComScore study—so this is a significant opportunity for advertisers using DSPs to extend the same strategies that are working for them on other display exchanges to Facebook. The only ad format available on Facebook Exchange is the Facebook Standard Ad, so you can really think of this as display.
When should brands and agencies think about using Facebook Exchange?
Start with your objective and the type of targeting that is best to achieve that objective—a deep understanding of those two things will lead you to the type of ad product and buying channel that is best for your goals.
For example, say I’m an e-commerce company looking to drive purchases on my site. In this case, people browsing on my website or searching for products that I sell on a search engine are expressing meaningful intent. Facebook Exchange would be a great fit because it enables me to use those signals to remarket to this valuable audience on Facebook, and at the right time. For many advertisers in industries like retail, travel, auto and financial services, Facebook Exchange is a great way to drive conversions from Facebook based off consumer insight data. Advertisers can extend these same performance-driving techniques they do on other exchanges to Facebook.