Programmatic Advertising simplified with Doubleclick by Google!
Reach your audience in the right time anywhere you can find it, with a complete programmatic buying platform from Google (Doubleclick). DoubleClick Bid Manager allows getting to top inventory across screens, using various formats. It all happens in real time – targeting, buying, reporting.Programmatic advertising is a way to advertise and target audiences based on behaviors and data collection that defines the characteristics of the potential target audience.
With programmatic advertising any brand can target audiences using data they own (1st party) or from a 3rd party data provider.
Programmatic Advertising Advantages
- Improves performance with more accurate targeting
- Improves cost effectiveness as advertisers can adjust bids in real time
- Gain more customer insights
- More easy Media Buying
- Reuse campaign audiences in different channels
At BaaS we use state of the Art programmatic platforms like Google DoubleClick, allowing us to target efficiently any part of the world and also be able to create DMPs for our clients.