BAAS DIGITAL has yet another success story to report in the area of performance campaigns. And that's the impressive results recently achieved for BoekenBalie, an e-shop for used books in the Netherlands, with the help of META Conversions Campaigns.
In implementing a performance strategy for BoekenBalie, BAAS DIGITAL focused on multiple Conversions/ Sales campaigns that simultaneously drove Reach/Brand Awareness with both potential customers and remarketing audiences, leveraging the advanced capabilities of Advantage+ Sales Campaigns and Product Catalogue Campaigns. All of this combined with the special sales activation "Second Hand Book Week", which took place in March 2024, resulted in an impressive 25x ROAS for the activation creatives.
In addition, BAAS DIGITAL managed to reduce the CPA (Cost per Acquisition) from €8 to €1 from February to date, while the ROAS (Return on Ad Spend) went the exact opposite way up.
This success confirms BAAS DIGITAL's ongoing commitment to high performance and innovation in advertising and e-commerce.