Why do we follow Brands ?

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but also make recommendations to their friends and family.

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2 Responses to Infographic: What Makes People Want to Follow a Brand?

  1. The survey looks interesting, but without quoting the parameters, it’s significance is unclear. How many people took part? Percentages don’t mean anything if the numbers are small. This is the most essential information to provide, and yet it is entirely missing. Also it seems you have merged information from three sources, but have you checked that they were all working to the same parameters? If you have not, then you will certainly have distorted the results….

    Ingrid Burling.

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