Back in March I wrote a post about moving away from the generic social ask. What is a social ask? “Follow me.” “Like me.” “Friend me.” “Become a fan.” “Check in here.” You get the idea. And boy, oh boy, are these “asks” everywhere: our favorite magazine, billboards, store window decals, on television, radio and even in the menus of our favorite restaurants. These asks don’t even touch on what we experience when we join in our social networks.
After I wrote the aforementioned post I became extremely curious as to how many times a day people were potentially hit with social asks on their social networks. The web analytics and engagement management team at Alterian decided to indulge my request and track social asks for a month. What we found was pretty astounding–more than 3.34 million mentions were recorded over a one-month period of people making these social asks around the world
And that’s not all:
Want even more information? Here’s a link to the infographic social media release.
Let me know what you think. Are you burnt out by the social ask?
This post originally appeared at PRsarahevans.com.
Sarah Evans (@prsarahevans) is the owner of Sevans Strategy, a public relations and new media consultancy. It’s her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of more than 60,000 people.
A self-described “social media freak,” Sarah created and moderates #Journchat, the first-ever weekly live tweetchat for public relations professionals, journalists and bloggers. She runs her own blog at PRsarahevans.com and shares a daily resource for public relations professionals called Commentz.
A “for good” advocate, Sarah worked with a local crisis center to raise more than $161K in three weeks via social media and is a team member of the Guinness Book World Record holding #beatcancer.